Official Rules



  1. ENTRY PERIOD:The COVET FASHION’s Box of Style + Diamond Rewards Sweepstakes (the “Promotion”) begins on Friday, December 14, 2018 at 10:00am PT and ends on Monday, December 17, 2018 at 10:00am PT (the “Promotion Period”).  “PT” means Pacific Time as observed in the United States of America (“USA”). ENTRANTS ARE RESPONSIBLE FOR DETERMINING THE CORRESPONDING TIME ZONE IN THEIR RESPECTIVE JURISDICTIONS. Glu Mobile Inc. is the Sponsor of this Promotion (“Sponsor”). 


  1. ELIGIBILITY: Only entrants who (a) reside in the United States of America, including the District of Columbia; (b) are age 18 and older on the date of receipt of their invitation (i.e., the in-Game in-box announcement) to enter the Promotion; (c) play COVET FASHION on iOS or Android for Google and Amazon only (the “Game”); and (d) who submit a valid Entry (as defined below) are eligible to win.  The Promotion is open only to U.S. citizens and U.S. resident aliens who are physically located in and legal residents of one of the 50 United States or the District of Columbia, and who are at least 18 years of age at the time of entry (19 in Alabama and Nebraska, and 21 in Mississippi). Void outside of the 50 United States and the District of Columbia and where prohibited by law.  Each entrant must be the rightful owner (or have authorized use) of the Game account identified with the entrant’s Entry. Employees, shareholders, officers, directors, agents, and representatives of Sponsor, and each of their respective parent companies, affiliates, divisions, subsidiaries, agents, representatives and participating promotion and advertising agencies and any entity which is involved in any aspect of the creation, production, operation, execution or fulfillment of the Promotion and their respective employees, shareholders, officers, directors, agents, and representatives are not eligible to participate in the Promotion. Immediate Family and Household Members (defined below) of such individuals are also not eligible to enter or win. For purposes of the Promotion, “Household Members” shall mean those people who share the same residence at least three months a year and “Immediate Family Members” shall mean parents, step-parents, legal guardians, children, stepchildren, siblings, stepsiblings, or spouses. Subject to all applicable laws. Void where prohibited by law.


  1. HOW TO ENTER: An interested and eligible person or Game end user must submit a qualifying Entry (as defined below) to participate (each, an “Entrant”). An Entrant may submit either (a) 1 On-Line Entry or (b) 1 Email Entry (as defined below) during the Promotion Period.  A maximum of 1 Entry per Entrant will be accepted; entries in excess of the stated maximum will be disqualified. Glu will announce in the COVET FASHION Facebook page ( the commencement of the Promotion Period (the “Designated Facebook Post”); On-Line Entries shall be posted by Entrants on the Designated Facebook Post in order to submit their Entries.


On-Line Entry Method: To enter, an Entrant must play the Game on iOS Apple device or Android for Google and Amazon devices. Then during the Promotion Period an Entrant must use an Internet connected mobile device to play the Game to participate in the “Covet Famous Style Challenge” within the Game and submit the completed look. Fashion Challenges, such as the Rachel Zoe Challenge, are playable only once. Once submitted, Entrants should share a screenshot of the completed look to the Designated Facebook Post with his or her Covet Fashion user name.  Each Covet Fashion look for this Fashion Challenge posted to the Designated Facebook Post with the Covet Fashion user name constitutes an “On-Line Entry.”  Entrants that players the Game will have the opportunity to purchase virtual content to help improve their performance, though not purchases are not required for entry.  You understand that Internet access and device data usage charges and any other charges imposed by your mobile plan and/or online service may apply when playing the Game. Contact your wireless carrier and/or check your mobile plan for data usage pricing plans and details.


Email Entry Method.  As an alternative to an On-Line Entry, an individual who otherwise meets the eligibility criteria set forth in Paragraph 2 above may send an email with the subject line: “Box of Style + Diamond Rewards Promo Entry;” and include the following information in the body of the email: your name, state of residence, age, Covet Fashion User Name, and the make and model of the device you play the Game on. Your complete and properly formatted email must be sent to ( to constitute an entry.  Each properly formatted and complete email received before the end of the Promotion Period by Sponsor at the above email address are each an “E-Mail Entry.” Only properly formatted and complete Email Entries received from Entrants will be included in the pool of all of the eligible Entries from which the winning entries are pulled.


An On-Line Entry and a Email Entry are each an “Entry.” An Entrant may be disqualified from the Promotion if Sponsor determines in its sole discretion that an Entrant violates Sponsor’s Terms of Use governing the Game located at, as may be amended from time to time. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected entries; or other error of any kind whether human, mechanical, or electronic. Limit one (1) prize per household. Entries received or ranking status attained based any tampering (cheating) or foul play will render that participant ineligible to receive any prize(s), and may result in participant no longer being allowed to enter Sponsor’s Promotions, Sweepstakes or other promotions in the future, at Sponsor’s sole discretion. All participant entry information such as fashion designs and their screenshots and activity submitted during the Promotion Period become the property of Sponsor and will not be acknowledged or returned. Entrant must provide all information requested. Incomplete, unreadable or unintelligible submissions will be disqualified. Sponsor’s designated computer is the only valid official time-keeping device for determining the end of the Promotion Period. You must provide all information requested. If there is a dispute as to any Entrant or entries made via a mobile device, the Entrant will be deemed the natural person who is the authorized account holder for the wireless provider used by the mobile device and corresponding email address used.


  1. WINNER SELECTION: A total of one (1) prize winner will be determined between December 19 and 20, 2018 by the Sponsor from among all eligible Entrants who submit an Entry during the Promotion Period, unless a longer period of time is needed to validate winners and/or find alternate winners. Winner shall be determined by random drawing from all Entries submitted during the Promotion Period. The validated Winner will be announced on December 22, 2018 on the COVET FASHION Facebook page.


  1. VALIDATION: All winners are subject to validation. Potential winners will be notified by either direct message on Facebook or in-Game message, email message (for winning Email Entries only). You are not a winner until validated and you receive official notification from the Sponsor. Each Entrant is responsible for ensuring that his/her designated email address is accurate, valid and operative. If a potential winner cannot be reached after a reasonable effort has been exerted (response within three (3) days of receipt of initial email), he or she is found to be ineligible at any point during the administration of the Promotion, he or she cannot or does not comply with these Official Rules, Sponsor’s Terms of Use or the Sponsor’s instructions, or if his or her prize, prize notification, or other Promotion-related correspondence is faulty, rejected, or returned as undeliverable, that potential winner may be disqualified without notification and an alternate potential winner may be selected at Sponsor’s discretion. In the event that a potential winner cannot be reached or does respond within the aforementioned timeframe, Sponsor shall randomly select an alternate winner. Only two (2) alternate winners will be contacted, after which a prize will remain un-awarded.  Winner will be required to sign and return, when requested, an affidavit of eligibility and prize/publicity release (the “Promotion Documents”) within two (2) business days of accepting the applicable prize(s). Winner may also be required to provide to Sponsor all documentation requested by Sponsor to permit it to comply with all applicable USA, state and local tax reporting and withholding requirements, including but not limited to an IRS W-9 form. A potential winner (or any alternate potential winner if one must be selected) is not official and will not be confirmed as a winner until he/she has completed, signed and returned the Promotion Documents and any required tax-related documents such as an IRS W-9, and the eligibility of the potential winner has been verified. By taking part in the Promotion, you agree to be bound by these rules and all decisions of the Sponsor which are final and binding on all aspects of the Promotion.


  1. PRIZES/ODDS: One (1) Winner Total. One prize will be awarded to one winner. The prize is a Box of Style Winter 2018 and 5,000 Game diamonds (i.e., Game’s virtual currency); the approximate retail value of the prize is $489.00.  Winner is subject to validation.


All federal, state and local taxes and any other costs and expenses associated with acceptance and/or use of the prize not specifically provided for in these Official Rules, are solely the Winner’s responsibility. No substitutions or transfers of a prize except in Sponsor’s discretion and with Sponsor’s prior written consent.


Each Winner may need to supply Sponsor with a complete and valid IRS Form W-9 prior to receiving his/her prize. The value of the prize is taxable to Winner as income.  An IRS Form 1099 will be issued in the name of Winner for the actual value of the prize awarded if the aggregate value of the prize awarded to and other compensation received by winner from Sponsor is $600 or greater for the calendar year.


  1. GENERAL CONDITIONS/INDEMNIFICATION: By participating in the Promotion and/or by accepting any prize that you may be awarded, you agree that Sponsor, its subsidiaries and affiliated companies, units and divisions; and their advertising and promotional agencies or marketing partners and prize suppliers; each of their respective officers, directors, agents, representatives and employees; and each of these companies’ and individuals’ respective successors, representatives and assigns (collectively, the “Indemnified Parties”) shall not be liable for any and all actions, claims, including any third party claims, injury, loss or damage, including death, arising in any manner, directly or indirectly, from or relating to the Promotion, including your Entry, participation in the Promotion, or the acceptance, possession, use or misuse of any prize. By participating in the Promotion and/or accepting any prize that you may be awarded, you agree to fully indemnify each Indemnified Party from any and all such claims by third parties without limitation. The Indemnified Parties shall not be liable for: (i) late, lost, delayed, stolen, misdirected, postage-due, incomplete, unreadable, inaccurate, garbled or unintelligible entries, communications or submissions, regardless of the method of transmission; (ii) telephone system, telephone or computer hardware, software or other technical, computer, or app malfunctions, lost connections, disconnections, delays or transmission errors; (iii) data corruption, theft, destruction, unauthorized access to or alteration of an Entry or other materials; (iv) any injuries, losses or damages of any kind caused by your participation in this Promotion or resulting from acceptance, possession or use of a prize; (v) any printing, typographical, administrative or technological errors in any materials associated with the Promotion; (vi) any notifications or prize delivery to a winner that is undeliverable, returned, rejected or blocked due to reasons not attributable to Sponsor; or (vii) any postponement of the Promotion or withdrawal or cancellation of the Game. The Indemnified Parties disclaim any liability for damage to any phone, computer or other electronic device resulting from participating in, or accessing or downloading information in connection with this Promotion, and Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Promotion should a virus, bug, computer or phone problem, unauthorized intervention or other causes beyond Sponsor’s control, corrupt the administration, security or proper play of the Promotion. Sponsor reserves the right in its sole discretion to modify, cancel, suspend or terminate the Promotion in its entirety or any affected portion thereof. In the event the Sponsor is prevented from awarding prizes or continuing with the Promotion as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic of health or of other manner/type, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, state, provincial, regional or local government law, order, or regulation, public health crisis (e.g., SARS), order of any court or jurisdiction, the unavailability of Sponsor’s selected photographer or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, cancel or terminate the Promotion in its entirety or any affected portion thereof.  If the Promotion or a particular portion thereof is canceled or terminated before the designated end date of a Submission Period for any reason, Sponsor may (if possible) select the winners based on the Entries received as of the date of the event giving rise to the termination and that is in complete compliance with these Official Rules. This shall be each Entrant’s sole and exclusive remedy in the event the Promotion is so terminated or cancelled.  Only the type and quantity of prizes described in these Official Rules will be awarded. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. Sponsor may prohibit you from participating in the Promotion or winning a prize if, in its sole discretion, it determines you are attempting to undermine the legitimate operation of the Promotion by cheating, hacking, deception, or any other unfair playing practices, including intending to annoy, abuse, threaten or harass any other participants or Sponsor representatives. WAIVER OF CALIFORNIA CIVIL CODE, SECTION 1542.  The foregoing release extends to all Entrants in California and their respective potential claims whether or not claimed or suspected and constitute a waiver of each and all the provisions of the California Civil Code, Section 1542 (to the extent it would be applicable), which reads as follows: GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE GAME (COVET FASHION) OR RELATED WEBSITES OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHALL RESULT IN DISQUALIFICATION FROM PARTICIPATION IN THE PROMOTION. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.


  1. GRANT OF RIGHTS: By entering, you also agree that your name (first initial, last name only), city, state (or equivalent) and country may be posted on a winner’s list in order to comply with applicable laws requiring the disclosure of such information, without further compensation unless prohibited by law.


PRIVACY POLICY: Information collected from entrants is subject to Sponsor’s Privacy Policy located at and may also be used as provided in these Official Rules.  By participating in the Promotion, entrants agree to all of the terms and conditions of Sponsor’s Privacy Policy and the terms and conditions of Sponsor’s website.


APPLICABLE LAW: These Official Rules are governed by the laws of the State of California, United States of America, without giving effect to conflicts of law rules.  If any of the provisions of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. To the extent permitted by applicable law, participants waive their right to litigate, seek injunctive relief or make any other recourse to judicial procedures in case of disputes or claims resulting from or in connection with the Promotion, including waiver of right to jury trial.


ARBITRATION: By participating in the Promotion and to the extent permitted by applicable law, you agree that the exclusive jurisdiction for any dispute, claim or demand related in any way to the Promotion will be decided by binding arbitration. All disputes between you and Sponsor or anyone associated with the production, development or handling of this Promotion, of whatsoever kind or nature arising out of the Promotion or the terms of these Official Rules, shall be submitted individually, without resort to class action, to Judicial Arbitration and Mediation Services, Inc. (“JAMS”) for binding arbitration, under its rules then in effect, in San Francisco, California, USA, before one arbitrator to be mutually agreed upon by both parties. The parties agree to share equally in the arbitration costs incurred and that, unless prohibited by applicable law, under no circumstances will participant be permitted to obtain awards for, and participants hereby waive all rights to claim, punitive, incidental and consequential damages and any damages other than actual out-of-pocket expenses.


SPONSOR: Glu Mobile Inc., 875 Howard Street, Suite 100, San Francisco, CA 94103 USA. Website: COVET FASHION, Crowdstar, Glu and the g-man logo are trademarks or registered trademarks of Glu Mobile Inc. in the US and/or other countries.  All rights reserved.  Covet Fashion © 2013-2018 Glu Mobile Inc. All Rights Reserved.


FOR WINNERS LIST and OFFICIAL RULES: All requests for a copy of the Official Rules and for the names of the Winner (first name and home state) must be made by December 21, 2018. Vermont residents may omit return postage if requesting a set of Official Rules. For the names of the Winner and/or Official Rule(s) send a self-addressed stamped return envelope to: Glu Mobile Inc. Attn: Covet Fashion’s Box of Fashion + Diamond Rewards Promotion c/o Glu Mobile Inc., 875 Howard St., Suite 100, San Francisco, CA 94103.