Glu Mobile Privacy Policy

Last Updated: August 31, 2021


What’s Changed: We updated information regarding our data sharing with our parent Electronic Arts Inc. and its affiliates (collectively, “EA”).

This Privacy Policy explains how information about you is collected, used and disclosed by Glu Mobile Inc. and its subsidiaries (“Glu,” “we” or “us”). This Privacy Policy applies to information we collect when you use our websites, mobile applications and other online products and services (collectively, the “Services”). This Privacy Policy does not apply to the information collected from: (1) web-based applications that are based on our mobile applications but are published by third parties, (2) mobile applications that we distribute on behalf of third parties and which are hosted and operated by such parties, or (3) the on-line submission of resumes and employment applications in connection with the Jobs section of our website.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as by adding a statement to our homepage or mobile applications or by sending you an email notification). We encourage you to review the Privacy Policy whenever you access the Services to stay informed about our information practices and the ways you can help protect your privacy.

If you are located in the United Kingdom, Switzerland or the European Economic Area (EEA), please see our Supplemental EEA+ Privacy Statement here –

If you are a resident of California, please also see our Supplemental California Consumer Privacy Act Disclosures here –


Collection of Information

We collect information that you give us directly, information that we collect automatically when you use our Services, and information that is provided to us by third parties.

We collect information that you give us directly, such as when you create an Account, manage your user profile,  make purchases, or contact customer support.

We collect information you provide directly to us. For example, we collect information when you create an account, manage your user profile, participate in any interactive features of the Services, request our e-newsletter or other marketing communications, participate in a promotion or survey, request customer support or otherwise communicate with us. The types of information we collect include your name, email address, postal address, photograph, avatar, password, phone number, username, gender, birth day, forum posts and comments, messages between users and other contact or identifying information you choose to provide, but, as you’ll see when you interact with one or more of the Services, the exact types of information we collect will depend on the Service you choose to use. Prize winners of contests or sweepstakes may also have to provide their Social Security Numbers, which are used exclusively for prize fulfillment and related tax purposes.

We may collect other information when you use our Services, such as information about your device, hardware and software information, usage information, IP address, or browser information.

When you access or use our Services, we automatically collect information about you, including:

Device Information:

We collect device-specific information when you access our Services from a mobile device, including your hardware model, operating system and version, unique device identifiers, mobile network information and country, language, screen size and resolution, and battery life remaining.  We may also scan your device, including your device’s RAM and file storage, for purposes of detecting and preventing cheating, hacking, fraud, unauthorized use of the Services, or any activity that violates or is inconsistent with the spirit or language of our user agreements or policies.

Use Information:

We collect information about your use of the Services, including the type of browser you use, access times, pages viewed, game play activity, interactions with other players, your IP address and, with respect to our website, the page you visited before navigating to our Services.

Information Collected by Cookies and Other Tracking Technologies:

We use various technologies to collect information, and this includes sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that helps us to improve our Services and your experience, see which areas and features of our Services are popular and count visits. We also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that are used in our Services or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon.

For more information about the cookies and similar technologies we use, please see our Cookie Notice here – For more information about how to disable them, please see “Your Choices” below.

Other Information Collected with Permission:

Our mobile applications that are distributed through various “app” stores also request permission to automatically collect other information from your mobile device, including your email address. We only collect this information with your authorization in accordance with your device operating system’s permission process.


We may receive information about you from third parties, such as mobile platforms or social media third-party authenticators that you use to sign in to our Services.

We also obtain information from other sources and combine that with information we collect through our Services. For example, if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information, profile picture, phone number, email address, gender, date of birth and friends lists, in accordance with the authorization procedures determined by such social media site.

Use of Information

We use your information to operate our Services, to improve your game experience, to provide you customer support, to serve and measure the effectiveness of advertising, to personalize our communications with you, and for any other purpose for which you consent at the time of collection.

We use information about you for various purposes, including to:

  • Provide, maintain and improve our Services;
  • Setup your gWallet account and manage the Glu credits that you earn and use across our Services;
  • Provide and deliver the products and services you request and send you related information, including confirmations and invoices;
  • Send you communications about products, services, offers, promotions, rewards, and events offered by Glu and other companies, and provide news and information we think will be of interest to you;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Monitor and analyze trends, usage and activities in connection with our Services;
  • Personalize and improve the Services and provide advertisements, content, suggested connections or features that match user profiles or activities;
  • Process and deliver contest entries and rewards;
  • Detect and prevent cheating, hacking, fraud, unauthorized use of the Services, or any activity that violates or is inconsistent with the spirit or language of our user agreements or policies; and
  • Carry out any other purpose for which you consent at the time of collection.

Sharing of Information

We do not disclose or share your personal information with third parties except as we describe in this section, such as to provide our Services and to deliver advertisements.

We share information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, consultants and other service providers who need access to such information to provide services to us or to you;
  • With other users of the social features of the Services. For example, your username, profile picture and the virtual content you have accumulated in a game may be visible to other users of that game. Additionally, information that you provide in your account registration for a forum and your forum comments may be available to other forum users.
  • In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
  • If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of Glu or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; or
  • With EA for any legally permissible purpose consistent with the EA Privacy & Cookie Policy, including to analyze and improve our and EA’s games, provide the players of such games with different experiences, and present offers to players that may interest them; or
  • With your consent or at your direction.

We also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Social Sharing Features

The Services offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Analytics, Advertising and Other Services Provided by Other Companies

We allow third parties to serve advertisements in connection with our Services, to provide analytics services and provide you with other services, such as rewards programs and tournaments. These third parties may use cookies, web beacons, your account information (that you set up with these third parties) and other technologies to collect information about you on our Services and other websites and online services, such as your IP addresses, identifiers associated with your mobile device or applications on the device, the browsers you use to visit our Services, pages viewed, time spent on pages, links clicked, and conversion information. These third parties may also share this information with their customers and clients. This information may be used by Glu, and these other companies and their customers and clients, to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your usage. Some of these third-party analytics and advertising services offer you a choice to opt out of the collection of and/or sharing of this information; links to the opt-out mechanisms for the third parties that offer such a choice can be found in the “Your Choices” section below. This Privacy Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies. In addition, if you click on ads shown on our Services, download third-party apps, or otherwise engage with third parties, you send your personal information to third parties. We do not control the data processing practices of third-party advertisers and recommend that you review the advertisers’ privacy policies before sending personal information to them.


We use a range of security measures to secure and protect your information.

Glu takes measures intended to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.  If you have any questions or concerns regarding the security of our Services, please contact us at

Your Choices

We provide you with choice and control about our use of your information, including your ability to exercise your data privacy rights.

Account Information

You may update or correct your account information, which may include your username, password, email address and avatar, by logging into your account and managing your profile. If you wish to delete or deactivate your account, please email us at, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your account information for a certain period of time.


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Push Notifications

With your consent, we send push notifications (or “alerts”) to your mobile device to provide game activity information, service updates, promotional communications and other related messages. You can deactivate push notifications by changing your notification settings via your device.

Promotional Communications

You may opt out of receiving promotional messages from Glu by following the instructions in those messages or by contacting us at If you opt out, we may still send you transactional or relationship messages, such as those about your account or our ongoing business relations.

Third Party Analytics and Advertising Services

We have identified the provider names of some of the third-party analytics and advertising services we use. Please see the links on this page to learn more about the data practices of our third-party service providers (including opt-out mechanisms they may offer). You can also use your device settings to manage interest-based advertising that appears on mobile applications; to do so, select “limit ad tracking” on Apple iOS operating systems and “opt-out of interest-based ads” on Android operating systems.

EU-U.S. and Swiss-U.S. Privacy Shield Frameworks

We store and process your information in the United States and other countries where we operate. When we do this, we utilize technical, physical, and administrative safeguards to meet data transfer requirements set forth in the Privacy Shield Framework Principles. 

We adhere to the EU-U.S. and Swiss-U.S. Privacy Shield Framework Principles issued by the U.S. Department of Commerce (the “Principles”) in connection with personal data received from the EEA and Switzerland in reliance on the Principles. We also receive some data in reliance on other compliance mechanisms, including agreements based on the EU standard contractual clauses.  For more information about the Principles and to view our certifications, please visit the Department of Commerce’s Privacy Shield website at

Our accountability for personal data that we receive under the Principles and subsequently transfer to a third party is described in the Principles. In particular, if a third party service provider providing services on our behalf processes personal data from the
EEA or Switzerland in a manner inconsistent with the applicable Principles, we will be
liable unless we can prove that we are not responsible for the event giving rise to the damages.  In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. With respect to personal data received or transferred pursuant to the Principles, we are subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

You may contact us about any question or complaint regarding adherence to the Principles as indicated in the “Contact Us” section below. If we do not resolve your complaint, you may submit your complaint free of charge to our U.S.-based third party dispute resolution provider at Under certain conditions specified by the Principles, you may also be able to invoke binding arbitration to resolve your complaint. You also have the right to access the personal data we have about you on file where such data is subject to the Principles or where applicable laws provide you with this right. To access your personal data, please contact

Contact Us

You may contact us if you have questions about this policy.

If you have any questions about this Privacy Policy, please contact us at: Privacy Policy Administrator. You may also contact our Privacy Policy Administrator by writing to:

Privacy Policy Administrator

Glu Mobile Inc.

875 Howard Street, Suite 100

San Francisco, CA 94103


For an archive of past Glu Mobile privacy policies, click here.